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STRATEGIC MARKETING - Coggle Diagram

- - - - MARKETING**
        
        It's based on
        
        Marketing components
        
        Product
        
        Plaza or distribution channel
        
        Price
        
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        Marketing Factors
        
        Cultural Factors
        
        Economic factors
        
        Legal factors
        
        Demographic Factors
        
        Political factors
        
        Natural resources
        
        Socio-Economic Structure
        
        Marketing Objectives
        
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      - Mention the
        
        Consumer needs and wants
        
        Dissatisfaction of needs
        
        Purchase decision processes
        
        Product variables
        
        Price
        
        Unit price
        
        Quantity, Store
        
        Brand, Quality
        
        Seller
        
        External variables
        
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        Felt need
        
        Purchase decision
        
        Need before purchase
        
        Feeling after purchase
        
        product evaluation
        
        The needs and expectations of customers
        
        Competitors' activities
        
        Business vision
    - - It's based on
        
        The customer and the four "Ps" of marketing
        
        The product
        
        the market
        
        the price
        
        advertising
        
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        Sales force
        
        Positioning
        
        The demand and supply function
        
        Distribution
        
        Communication
        
        Assignment
        
        Sales
        
        Service
        
        Information gathering
        
        Prospecting
      - SALES PROMOTION
        
        explains about the
        
        Sales promotions
        
        Coupons
        
        Product discounts
        
        Contests
        
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        Promotion techniques
        
        Trade promotions
        
        Merchandising
        
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        Price promotion
        
        Discount
        
        Product Promotion
        
        Coupons or Coupon in press
        
        Coupons on the shelf
        
        Cash Coupons
        
        Online coupons
        
        Returns
        
        Contests / games
        
        TOURIST MARKETING
        
        Is based on the
        
        Tourism promotion and advertising
        
        Set of services
        
        Tourist industry
        
        Technical characteristics of the tourist product
        
        marketing point of view
        
        commercial point of view
        
        Differential characteristics of the product
        
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    - - Market analysis
        
        Market Concept
        
        Potential market
        
        Target market
        
        Target market
        
        Geographic market
        
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