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Marketing Segmentation, Targeting and Positioning, division of the groups…

- - - - groups all consumers according to their attitudes, activities, interests, opinions and values
    - - groups tourist according where they live(nations, states and territories)
    - - groups tourist according their observable and measurable personal characteristics
    - - groups consumers according their relationship with product
    - - groups consumers according to the benefit they seek and perceive in their consumption of the product
- - - - people in general population who been identified wiling to consider buying products
    - - people in potential who have been identified to wiling to consider buying product
    - - all persons in general population
    - - people in qualified market to whom the organization has chosen to direct its sales and marketing effort
  - - - same promotional message to everyone
    - - designing a promotional message that communicates the benefits desired by specific segment
    - - designing more than one promotional message with each communicating different benefits
- - - - consumer access to the product they buy
    - - supply decision on pricing the product
    - - perceive benefits and quality of experience (need/want)
    - - supply technique to communicate to customer about their products
  - - - refer to employees, customer, and other customer in same environment
    - - refer to the service delivery and operating system or the actual procedure mechanism
    - - refer to important factor in positioning strategy and acts as a package, facilitator and socializer and differentiator
- - - - human way of filtering images from surroundings and disposing unnecessary information
    - - to give a service or product the image of uniqueness and distinction from its competitors
    - - to many messages make it hard for people to absorb all they see