groups tourist according where they live(nations, states and territories)

groups tourist according their observable and measurable personal characteristics

groups all consumers according to their attitudes, activities, interests, opinions and values

groups consumers according their relationship with product

groups consumers according to the benefit they seek and perceive in their consumption of the product

people in general population who been identified wiling to consider buying products

people in potential who have been identified to wiling to consider buying product

people in qualified market to whom the organization has chosen to direct its sales and marketing effort

designing a promotional message that communicates the benefits desired by specific segment

designing more than one promotional message with each communicating different benefits

refer to the service delivery and operating system or the actual procedure mechanism

refer to employees, customer, and other customer in same environment

refer to important factor in positioning strategy and acts as a package, facilitator and socializer and differentiator

perceive benefits and quality of experience (need/want)

supply technique to communicate to customer about their products

to many messages make it hard for people to absorb all they see

human way of filtering images from surroundings and disposing unnecessary information

to give a service or product the image of uniqueness and distinction from its competitors

Differentiating the brand from competitive service

Positioning on benefits, problem solution or needs