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Prosocial Attitude, Helping action that benefits others, without…
Prosocial Attitude
Altruism
It is sometimes used synonymously with prosocial behavior, but true altruism is selfless concern for the welfare of others
Altruistic Personality
3.Social Responsability
People who help the most expressed the belief that each person is responsible for doing what they can to help those in need.
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5. Low egocentricity
Those who help don't tend to be self-centered, self-absorbed, or competitive.
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Viewer Effect
Experiment designed to test this prediction (Disseminationof Responsibility). This showed that as the number of viewers increases, the likelihood of any viewer helping decreases, and the amount of time that passes before help starts increases.
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Self-interest, Moral Integrity and Moral Hypocrisy
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Conflict between Self-interest and Moral Integrity
- If self-interest is stronger, conduct that meets the individual's own needs and desires
- If moral integrity is stronger, conduct that is moral and fair
Moral hypocrisy
The motivation to look moral, while we do our best to avoid the costs involved in being truly moral.
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Helping action that benefits others, without necessarily providing direct benefits to the person carrying out the action, and that may even involve risk for the person who helps.
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