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Summer in London Content Brainstorm, Trafalgar St James, Strand Palace,…
Summer in London Content Brainstorm
JULY
Wimbledon Finale
US Independence Day 4 July
France Bastille Day 14 July
Eid 18 July
Tokyo Olympics 23 July
BBC Proms
JUNE
Wimbledon 28 June
Father's Day 20 June
Pride Month
Fashion Week 12 - 14 June
Champions Leagues 11 June
National Cream Tea Day 25 June
Summer Solstice 21 June
Children's Day 13 June
AUGUST
Family Fun Month
Notting Hill Carnival
Beer Day 6 August
World Photo 19 August
Tokyo Paralympics 24 August
Burger Day 26 August
Bank Holiday 31 August
Trafalgar St James
WHO?
Gen Z/Millennials
London trendy peeps
Explorers
The Rooftop
CONTENT PILLARS
Views
Cocktails
Social
Food
brunch etc
Events
Special occasions
KEY FOCUS FOR SOCIAL
Social life
Venue/views
Food/Cocktails
Location
Trafalgar St James Hotel
CONTENT PILLARS
Trafalgar Experience
Rooms and suites
pet friendly
Office space
Service + amenities
London location
Venues
WHO
Big in the US
Rockwell
CONTENT PILLARS
Quirky
No idea what Menu is
Casual
Locally sourced
All day
Location
Reasonably £
Insta-worthy
Relaxing oasis
Venue + oasis
Location
WHO
Family and friends
Strand Palace
WHO?
Open to all
For work
Big international presence
Strong affinity from past customers
OLD CONTENT PILLARS
Location
Rooms
F&B
History/Sentiment
NEW CONTENT PILLARS
Storytelling first
History/Sentiment
Customer sentiment
From UK
Party/occasion
Friends and Family
Unseen London
Picnics
Museums and art
Culture
Shopping
Theatre
Concerts/Sports
Clubs
Experiences
No quarantine!
From international
Landmarks
Queen and Royal
"British"ism
Multicultural
One off experience
COVID-19 safe(ish)
Green list
Notes
Competition?
Bad weather
Relaxing?
Expensive
No beach
No Nature
Brexit perception
Crowded