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TEXT - Coggle Diagram

- - - - acquiring, displaying messages and data
  - - - single word, logo, tagline
- - - - Cases
        
        Upper-case
        
        a capital letter
        
        Lower-case
        
        a small letter
      - Serif and Sans serif
        
        Serif: little decoration at the end of a letter stroke
        
        Times, New Century Schoolbook, Bookman, and Palatino
        
        Sans serif: tend to have less stroke width variation than serif fonts
        
        Helvetica, Verdana, Arial, Optima, Avant Garde
  - - - Typical font styles
        
        boldface
        
        italic
      - Font's size
        
        use the smallest typographic unit, the point
        
        one point is 0.0138 inch
        
        The measurement of type
        
        X - height: the height of lower case letter
        
        Leading: thin strips of lead inserted between the lines by traditional typesetters
        
        Character metrics: general measurement applied to individual character
        
        Kerning: the spacing between character pairs
        
        Tracking: spacing between characters
- - - - mouse click, keystroke, finger pressed to the monitor
    - - What's all about
    - - Where to go
    - - How to get there
    - - What you see when you get there