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VIBER - Research users + Clients - Coggle Diagram
VIBER - Research users + Clients
Users
Demographic
41% of users aged 35+ are heavy buyers.
Prefer High-quality service
Need customer support from brand
Ages (over the world): 55% users are 35+
Income:
Have family, children
researching products and services before they purchase them
Family, relatives, friends living abroad
Interest
Online activities: Newspaper, news update, work related browse, email.
Messaging Solution for Business
Banking/ Finance
Privacy
Sending OTT or QR code
Travel agent
Booking code
Boarding pass
E-commerce site/ Website
SMS remind users: favorite items, shopping cart
Retarget
facts
User privacy: Viber - not store users' info or mess in central server
ads based on public posts and searches
Used solutions for
successful cases
Business messages
Higher open rate than SMS
Sticker pack
Community fan base
E-commerce integration
Successful campaign
Download/ install app
Loyal customers
Online payment
Promotion
Viber ads for Business
Target:
Geo
Device
Carrier
Dayparting
Browser language
Frequency Capping
Age
Gender
Messaging Activity
Caller Activity
Destination
Travelers(users calling from one country to to others)
Behavioral.
Tracking
Viber use tracking system
Report weekly
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