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The sale of high-end products - Coggle Diagram
The sale of high-end products
packaging
It is intended to protect, preserve and transport the product
There are three levels of packaging primary or wrapping (each unit) secondary (multi-unit package), tertiary or packaging (container with several collective containers)
The customer of high-end products
High-end products are placed on the top of the Maslow Pyramid
the needs satisfied are related to satisfaction or personal growth.
labeling
gives information about its content and helps to identify and differentiate it from competitors.
Security systems for High-End products
Unknown loss
The most effective ones against product loss are CTV (closed circuit television) and EAS (electronic article surveillance)
Labeling AM (acousto-magnetic) RF tradiofrequency) RFID tags (radio frequency identification) are the technologies applied
Types of devices
Adhesive anti-theft tags Reusable pirvpiniess hard tags ink tags Safers (case/flexible) and wraps (adjustable cables)
Communication and positioning
High-end products must show a sophisticated image
Positioning
First, the company must define the segmentation strategy to define the target
Selective distribution
It can be Intensive: Selective Exclusive
Regarding communication with the distribution channel: pull and push
Branding
is a name, a symbol, a design or a combination of them, that identifies goods/services and differentiates them from competitors'.
different brand strategies: Generic brand/off-brand Private labe Multi-brand Global brand
High-End products: are those goods/services that have a high level of quality and aesthetic value,
Classification: Exclusive products Limited edition products Author's products
Characteristics
Perfection Exquisite presentation Well-considered price Selective distribution Selective communication