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((BCG matrix(BCGGE))), BCG martrix, conclusion - Coggle Diagram

- - - - stars
        
        fast-growing markets/strong market share
        
        These businesses are the future of the company which it should be investing in
      - Question marks
        
        in fast-growing markets, but where the company is yet to establish a strong presence.
        
        Should it invest and strengthen its position by investing more cash or give up and divest the business?
      - cash cow(yesterday stars)
        
        company has a strong presence but in markets that aren't growing as quickly
      - Dogs
        
        be businesses that are neither in growing industries nor an area of strength for the company
    - - corporation needs to be active in different businesses, that are at various stages of their industry life-cycle
    - - 1950s undertake unrelated businesses
        
        managing by the numbers
        
        Sheraton group
        
        1980-1990sell off businesses
        
        2011
        
        Exelis
        
        1 more item...
        
        Xylem
        
        1 more item...
        
        engineered parts
        
        1 more item...
        
        Evans rental car
        
        Hartford