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EdgeFX, Paid ads, Prospect, Content Mapping Journey - Coggle Diagram
EdgeFX
Organic
Blogging
CTA
Newsletter
Frequency
: fortnight
Content
: Educational
Youtube videos
Social Media
Insta posts + Reels
FB posts
Webinars
Podcasts
Goals
Email list building
Branding
Sales
Traffic
Social engagement
Measure
Visitor analytics
Sales
Newsletter subs
Landing page
Requirements
Product images
Testimonials
Copywriting / Content
Paid ads
FB/Instagram
Google ads
LinkedIN
PR campaign
Prospect
Consideration
content offer
Webinar or podcast
Blog post
Curated opinions/interviews from other users
Decision
content offer
case studies / product literature
Blog post
comparision posts, Benchmarks etc,
Awareness
Blog posts
How to posts
Lead magnet
White paper or ebook
Content Mapping Journey