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CS-1 - Coggle Diagram
CS-1
John Deere
Mark Moran
Implications
Two key tests
Better-off test
Does the combination of businesses create value?(do synergies exist)
Ownership test
To access the value, does the
same company need to own the businesses?
comparative organizational analysis
Introduction: Corporate Scope
Definition
The pursuit of competitive advantage
The configuration and coordination of a
company's multi-business activities
Coordinating synergies across business
Corporate transactions
The scope of the firm
The overall footprint of the company
What activities in businesses is the company engaged in?
how should they be managed?
3 key dimensions
Vertical
Industry value chain
e.g.
PepsiCo
acquired most of its bottlers in 2009
Coca-Cola
did something very similar soon after in 2010
Horizontal
Products and services
e.g.
GE or General Electric
Geography
Regional national and global markets