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CHAPTER 12: ANALYZING INTERNATIONAL OPPORTUNITIES - Coggle Diagram
CHAPTER 12: ANALYZING INTERNATIONAL OPPORTUNITIES
Basic appeal and national factors
step 1 ; identify basic appeal
determine basic demand
determine availability of resources
step 2: assess the national business environment
cultural forces
political and legal forces
economic and financial forces
other forces
measure and select the market or site
step 3: measure market or site potential
measuring market potential
measuring site potential
step 4: select the market or site
field trips
competitors analysis
secondary market research
international organizations
government agencies
industry and trade association
services organization
internet
problems
availability of data
comparability of data
primary market research
trade shows and trade missions
interviews and focus groups
surveys
environmental scanning