Please enable JavaScript.
Coggle requires JavaScript to display documents.
What is Product - Coggle Diagram
What is Product
What defines value of good products?
1.It makes an undesirable task easier
It has focused value
It lasts
It is intuitive (simple and easy to use)
It is efficient
It helps people
Vision
Why is product vision important
It help you develop a better product roadmap
It improves your strategic decision-making throughout the development process
It will help you align teams and stakeholders across the company
who is responsible for defining the product vision
everyone
examples of real-world vision statements
Google-to provide access to the world's information with one click
Instagram - to capture and share the world's moments
Uber - evolving the way the world moves
Two biggest mistake product owners make regarding product vision :explode:
They are starting product development without a product vision
Product vision becomes too broad and too ambitious so that it's ultimately meaningless
Product vision template
For (target customer)
Who (statement of need or opportunity)
The (product name) is a (product category)
That (key benefit, reason to buy)
Unlike (primary competitive alternative)
Our product (statement of primary differentiation)
Strategy
How do you develop a product strategy
Talk with your prospects
Develop a high-level vision
Define the product's goals
Use those goals to guide the roadmap
Continuously review the product vision and strategy
Why is Product strategy important
It provides clarity for your company
It helps you prioritize your product roadmap
It improves your team's tactical decisions
What are the key components of a product strategy
1.The market for the product and the specific needs it will address
The product's key differentiators or unique selling proposition
What's in a product strategy
product vision
Goals
Initiatives
Product roadmap
The product roadmap has several ultimate goals
Provide a guiding document for executing the strategy
3.Get internal stakeholders in alignment
Facilitate discussion of options and scenario planning
Help communicate with external stakeholders, including customers
Describe the vision strategy
Building your first product roadmap
Why are we building this product?
What are we hoping to accomplish?
How will this help users?
How your roadmap will evolve as your product matures?
Horizon
Frequency
Dependencies
Goals
Present your roadmap in 4 steps
Know Your audience
Focus on the narrative
Stay high level
Add some metrics to the message
