Please enable JavaScript.
Coggle requires JavaScript to display documents.
Building long-term success - Coggle Diagram
Building long-term success
Operational Risk
Hazards
Human capital
Supply Chain
Technology
Customers
Organisational
Impact
Likelihood
Managing risk
Reduce impact
Reduce likelihood
Recover
Marketing
Relationship marketing
Customer loyalty
Customer value
Customer satisfaction
Internal marketing
Communication
Role and impact of staff
Critical service interactions
Unfair customers
Verbal abusers
Blamers
Rule breakers
Rule makers
Opportunists
Returnaholics
Types of employees :silhouettes:
Brand champion
Brand agnostics
Brand cynics
Brand saboteurs
Political context
Stakeholder analysis
Power vs level of interest
Crisis :red_flag:
Internal
Brand sabotage
Consumer
Employee
Anti-company behaviour
Underperformance
Service recovery failure
External
Scandals
Measuring Success
Key marketing measures
Profit/ profitability
Sales
Gross margin
Awareness
Market share
Number of new products
Relative price
Customer satisfaction/ dissatisfaction
Distribution/ availability
Marketing success
Brand equity
Customer equity