Retail food branding

THE CLIENT
Food business retail food market who needs a: Brand identity logo-
Business card-Menu- Uniform

Brand refers the perceived image and subsequent emotional response to a company its product and service

Logo
that visual element that help customers discover, share and remember a company brand.

3_FINALIZATION

MOROCCAN CAFE

1RESEARCH

A_ Unpack the brief/ re-brief in consultation with the stakeholders

B_Research other retail food branding and collect samples of logos, references images

C_Research what techniques and software are used to create logos

D_Brainstorm your business name, target audience and SMP single mind proposition , using a mind map or other creative tools

E_Outline cultural, social and environmental issues and impact to be considered in developing new concept and wether your concept could be commercially viable

F_ Using research finding,Produce
10 Thumbnail sketches logo concept
2 Thumbnails sketches for each of other items
Seek and recorsd peers feedback

G_Using feedback, describe modifications of the design and options for layouts

J_Compare how your concept sits within the retail food business, market

I_Conduct a self-evaluation from both a technical end aesthetic context and seek feedback from stakeholders and peers

2Production (Seek and record feedback during production process)

A_ Logo Vector format
in full colour (PMS/CMYK/RGB) and (MONO) black and white

B_Logo style sheet:
Research "logo" style guides and provide a style sheet for your logo listing: PMS colour,
CMYK/RGB colour break down
Mono break down
Typography
Brand Style Imagery

C_Business Card 90x55 mm standard size but can be customised.

D_Menu: Customised size (use of tables and tabulated text is required for pricing

E_Company uniform: Develop a polo? t-shirt/ business shirt designed for your company. A4 (it is the client feature the logo and slogan (SMP)

A_Confirm that all design are original ideas and concepts, in therms of copyright etc

B_list the different file formats used within your assessment task and explain why they where used

C_Complete a rationale including: -Identify and evaluate technical problems based on developing your skills and completing the assessment.
-Work safe practices for computer usage during the assessment ( saving the doc plus argonimic)
-Self evaluation of the design process

D_FINAL FILES

All Illustrator files and PS fils will be incorporated in InDesign for final files.You utilise the FILE PACKAGE tool in Adobe Indesign to package each individual piece of work, save following correct files, save following protocols output and conventions. name

Techical specification

Logo**Vector full colour (PMS/CMYK/RGB) and (Mono) black and white. Saved as ai file, esp file.*

Logo Style Sheet: Research logo
PMS colour
CMYK/ RGB colour break down
MONO break down
TYPOGRAPHY
BRAND/ style imagery

**Business card 90x55 mm but can be customised
-Final design on InDesign and packaged with bleed, trims and marks **

Company uniform Develop a t-shirt design. A4 logo and slogan (SMP). Finale design complied in Ps mockup and save as PDF