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Horizontal Scope, Hitachi, use the common resourse to develope - Coggle…
Horizontal Scope
4 Motivations
2.to make
Economic Scale
3.reducing managerial
Risk
1.increase
Market Power
4.pursue
Porfitable Opportunities
How to do
2.save and utilize the
unique resourse
3.
resource acquisition ability
1.
Synergy in business
Case
Uber
Uber car
Uber Eat
John Deere
Choose a prominent area and do the best
Find partner to pursue other related profitable opportunities
Augriculture
Yum Brand
Tacco Bell
KFC
Pizza Hut
diversification
V.S.
firm performance
to creat value in sum of SBUs
business need to be
related and diversification
2 Key tests
1.
Batter off test
2.
Ownership test
Hitachi
Honda
use the
common resourse
to develope
Concentrate the
slack resourse
and
redepoly
