Hardware Enthusiast (36-40) M [10%]
The Hardware Enthusiast is casual about gaming and does not typically dedicate much time to playing and viewing games each week. When the persona does play games, however, hardware is vital. Hardware Enthusiasts cannot turn a blind eye to the hottest new gaming gear, so they spend big on the latest hardware, peripherals, and gaming-related gadgets. And their love of computers, electronics, and gadgets typically extends beyond gaming.
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