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JMI Fundraising - Coggle Diagram
JMI Fundraising
Donation Theory
Approaches
Video
Beneficiary videos
Life in the day of a musician
Follow an individual
You want to help young musicians?
Storytelling Approach
Comedy
Create hero character
You are the hero
What are they helping fight
Webpages that tell a story
Follow up important - what was the money spent on
what funds will be used for how they make an impact
Be clear and make it as simple as possible
Let people feel apart of something
Messaging (Why) / What is our USP?
Donation Rational
Invest in a child's future
Sustainability
How to show
How does JMI's work impact musicians on a personal and professional level
Contribute to building sustainable music ecosystems
Show positive outcomes
What is our USP?
Grassroots approach
Global Networked Approach
Nonformal Music Education
Ethno (Unique Pedagogy)
Formal Approaches Music Crossroads
Long lasting (History) / Sustainable
Actionbased
Why do people play music?
JMI Donation Categories
Mobility
Intercultural experience
Access
Infrustructure
Admin
Music Education
Nonprofit Music Organisers/Educators
Capacity Building
Volunteering
What would the world look like without JMI
Music dissapear from your life
If it wasn't for JMI, John would now be an accountant
Comparative picture idea
With JMI life could be great
Don'ts
What will your money not go to
Conferences
No one will donate to a network
What would drive people to donate to JMI?
JMI
Become a JMI music mom/mentor/buddy
Join team JMI
Competitors / Collaborators
Playing for Change
Guitars not Guns
Little Kids Rock
Music Education Institutes
Berkley
Conservatories
Target Audience
Older 50+
Musicians
JMI Alumni
Musicians
Organisers
Programs vs JMI as a whole
What we can do now
Update JMI Website with better story to donate
Donation funnel double check
Update Donate page
Video?
Campaign Ideas
What makes people stop playing music?
Scenarios
Parents say no
No instrument
No music education
Social pressure
Marriage
How JMI overcomes them
JMI Jukebox idea