Please enable JavaScript.
Coggle requires JavaScript to display documents.
CHAPTER 11: INTERNATIONAL STRATEGY AND ORGANIZATION - Coggle Diagram
CHAPTER 11: INTERNATIONAL STRATEGY AND ORGANIZATION
company analysis
stage 1
identify company mission and goals
identify core competency and value creating activities
formulate strategy
stage 2
core competency
value-chain analysis
analyze national and international business environments
strategy formulation (stage 3)
international strategy
multinational strategy
global strategy
corporate level strategy
growth strategy
retrenchment strategy
stability strategy
combination strategy
business level strategy
low cost strategy
differentiation strategy
focus strategy
department level strategies
primary and support activities
achieving corporate and business level objectives
issue of organization structure
coordination and flexibility
centralization versus decentralization
types of organization structure
international division structure
international area structure
global product structure
global mixed structure
work teams
self management
cross functional teams
global teams