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Product - Coggle Diagram
Product
NPD
Strategy
Analysis
Financial
Product Development
Prototype
Test Marketing
Controlled
Simulated
Concept
Development
Testing
Idea Screening
Criteria
Idea Generation
Internal
External
Commercialisation
Service decisions
Packaging
Association
Convenience
Transportation
Environmental
Distinction
Protection
Labelling
Branding
Brand
Support services
Attributes
Features
Style and design
Quality
PLC
Growth
Development
7 steps of NPD
Maturity
Decline
Introduction
Characteristics
Profits
Customer
Costs
Competitora
Sales
Strategies
Price
Place
Product
Promotion
Brand strategy
Sponsorship
Positioning
Development
Name selection
Levels of product
Actual
Augmented
Core
Classifications
Consumer products
Shopping
Speciality
Convenience
Unsought
Industrial
Capital items
Supplies and services
Materials and parts
Services
Characteristics
Inseparability
Variability
Intangibility
Perishability
Strategy
Process
Physical evidence
People