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CHAPTER 13: IMPLEMETING E-BUSINESS INITIATIVE - Coggle Diagram
CHAPTER 13: IMPLEMETING E-BUSINESS
INITIATIVE
Online Business Activities
Developing better understanding of customer needs
Improving after-sales service and support
Selling advertising
Purchasing products and services
Selling products and services
Managing supply chains
Building brands
Enhancing existing marketing programs
Operating auctions
Identifying and Estimating Costs
Ownership
Opportunity cost
Web Site Cost
Business Objectives
Serving existing customers better
Identifying new vendors
Opening new markets
Coordinating more efficiently with existing vendors
Increasing sales
Recruiting employees more effectively
Important Web Hosting Service Features
Functionally
Reliability
Scalability
Security
Backup and recovery
Cost
Type of Investors
Angel investors
Initial public offering
Venture capitalists
Goals and Measurements on 3 Different Waves
Electronic business activities difficult to measure
First wave e-business activities
Second wave e-business activities
Third wave e-business
Business Tactics
Upstream Strategies
Downstream Strategies
Funding Online Business Startups
Early Web Businesses - Started by individuals with
knowledge of computers, technology,
business.
Late 1990s Web businesses - Started by investors wanting to
make fast money
Managing Electronic Commerce Implementations
Project Management
Project Portfolio Management
Postimplementation Audits
Specific Staffing
Change Management - process of helping employees cope with these changes
Techniques
including employees in the decision processes leading up to the
change
allowing employees to participate in the planning for the change
other tactics designed to help employees feel that they are a part
of the change
communicating the need for change to employees