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Target customer - Coggle Diagram
Target customer
marketing
beta test / sponsorships
referal codes
online ads
social media presences (twitter, instagram)
inclusion
why do they play
Escapeism
enjoyment
friends / connecting with others
character development
age
<18
18 +
12 - 18
main target audience
location
English speaking countries
different art styles, or assets for different countries
specific humor
Interests
Books
films
tv series
colour
bright colours
pastel
target console
xbox/ ps5/ switch
genre
fantasy