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1.4 STANDARDS OF LIVING, To what extent did living standards of living for…
1.4 STANDARDS OF LIVING
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1960 CENSUS
-1960, 62% of all people owned homes compared to 43.6% in 1940 43.6%
In 1960, 86% had flushing toilet and 85% had bath or shower
Only 1.7% of homes had no heating.
Newly registered goods were Washing machines 40.3%, Telephones 78.5% and televisions 85%
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The wages of farm workers would be £292 yearly, this was significantly less compared to the average wage of a non-white person.
In 1948 Tvs were 200$ and only used in New York for 15x12 screen
By 1950s most homes had electricity and installation was not complicated.
By 1948 9% of homes had televisions
By 1955 65% of homes had televisions
By 1960 85% of homes had televisions.
1948 16 brodcasting stations
1954, 354 brodcasting stations.
This led people to stay home and eat TV dinners more as they did not need outside entertainement.
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Toy companies benefitted from the "pester power" that their ads caused to the parents.
1955 Company making Davy Crockett outfits made 100 million in a year.
Women also used "pester power" in purchases like washing machines. Women were the biggest targets for domestic shopping. Women had favourite brands of milk. Research showed women had a favourite store.
Prepared meals like Betty Crocker cakes showed a woman could bake quickly for family.
During the war food was rationed but after people ate as much as they could. Sweets and sodas like Coca Cola became more popular.
In 1950 Coca Cola made 55.7 million before tax and in 1959 79.1 million
People smoked more and had more cholesterol in their diet, in 1960s reports were published about this.
Mothers also started feeding babies formula milk because it saved time and due to the extra vitamins.
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Clothing 24%, Teenage girls consumed more clothing and spent 20 million on lipstick alone.
FOOD 22%- teenagers ate outside of the house a lot drinking milk and eating ice cream, dairy.
ENTERTAINMENT 16%- Teenagers spent 75 million on records and movies were made for teenages. Sci-fi movies like the blob
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Transport 38%, 1959 there were 1.5 million teenage car owners
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