Psychographic Segmentation - It is the technique of dividing markets, founded on personality, motives, lifestyle and geodemographics.
i) Personality - It is based on individual characteristics.
ii) Motives - Consumers will have motives when they want to purchase any kind of products.
iii) Lifestyles - It had divided consumers into groups. They have been categorized on how they spend their time, what are their beliefs, through their socioeconomic characteristics.
iv) Geodemographics - It is the method of dividing markets based on neighbourhood lifestyle categories and is a combination of geographic, demographic and lifestyle segmentation.