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State of Social Media in Canada (2020) Report - Coggle Diagram
State of Social Media in Canada (2020) Report
About
Created by Ted Rogers School of Management, Ryerson University.
Anatolly Gruzd, PhD
Philip Mai, JD
Census survey of 1,500 online Canadian adults (18+)
Survey conducted between April 9-17, 2020.
Foreword
Social media is the cure to physical distancing
94% of Canadian adults have at least 1 social media platform
Canada is one of the most connected countries in the world
Survey Highlights
Largest increase in number of daily users
YouTube (+16%)
Instagram (+8%)
LinkedIn (+7%)
Younger users cause decrease in adoption
Young users, ages 18-24, are the largest adopters of social media
Social media is more popular with women than men
Women adopt these sites more then men:
Facebook
Instagram
Pinterest
Snapchat
Tiktok
Etc.
Men adopt these sites more than women:
YouTube
LinkedIn
Twitter
Reddit
Tumblr
Canadians who make $80,000+ are more-likely to use LinkedIn
Amongst those who use Tiktok, 63% do so regularly
Most popular social media platforms:
Facebook (83%)
Messaging Apps (65%)
YouTube (64%)
Instagram (51%)
Highest percentage of daily users:
Facebook (77%)
Messaging Apps (69%)
Instagram (69%)
Amongst Users, ages 18-24:
Decrease in Facebook users (-11%)
Increase in Instagram users (22%)
Funding
Canadian Research Chairs Program (CRCP)
Fosters research excellence
Enhance research excellence in the global, knowledge-based economy
Ted Rogers School of Management (TRSM) at Ryerson University
6 schools of management
3 innovative graduate degrees
15 innovative research centers, institutes and labs
Accredited by the Association to Advance Collegiate Schools of Business (AACSB)
Consists of 11,000+ students and 250 faculty members