Please enable JavaScript.
Coggle requires JavaScript to display documents.
Segmentation - Coggle Diagram
Segmentation
Segmentation
Demographic
Gender
Income
Age and life-cycle stage
Psychographic
Geographic
Behavioural
Occasions
Benefit soughts
User status
Usage rate
Loyalty status
Targeting
Target market segments
Differentiated marketing
Concentrated marketing
Undifferentiated marketing
Micromarketing
Positioning
Differentiation