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STRATEGIC ALLIANCES - Coggle Diagram
STRATEGIC ALLIANCES
ADVANTAGES
Facilitate entry to foreign country
Allow firms to share fixed cost of developing new products
Bring together complementary skills and assets
Help establish technological standards
How we can make alliances work?
Partner Selection
Achieve goals
Share vision
Do not try to exploit alliance
Alliance structure
Build interpersonal relationships
Learn from the other
Managing alliance
Make difficult to transfer tech
Contractual safeguards
Agree to swap skills and tech
DISADVANTAGES
Risk of losing know how
Risk of give more that what you receive
Cooperative agreements between potential or actual competitors