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Increasing Public Transport Patronage - Coggle Diagram
Increasing Public Transport Patronage
What is working?
business encouragement to employees
city wide
can we set up a city wide competition to bring awareness of the app?
Reward System (example of private breakfasts)
can we make our own reward system for the whole of perth?
combine with app
combine with bottles
Bottles to transport tokens in Rome
Combine current systems to turn bottles to Smartrider credits
currently a containers for change program in Perth
Self driving shuttles
potential to expand and include bikes, scooters Segway's?
app based
app based products are convenient for a large portion of the population
Why do people use public transport?
Avoid traffic
too large a group
save fuel (can be cheaper)
no choice/ no other form of transport
minimize environmental footprint
not driving intoxicated
if parking is minimal (small)
why don't people use public transport?
private
hygiene
convenience
public transport can be inefficient and cost more than fuel
needs to be solved by adding infrastructure
usually expensive
although issue cannot be solved by reducing cost- has not shown to work
transport of goods
safety concerns
who is using public transport currently?
men and women roughly equal
older generations don't seem to use it
likely travel is not a concern for them and probably travel less normally
children seem to use it most
no alternative transport options to school
therefore should target people who are travelling regularly but who also have access to other modes of transport (convincing that this is the best option)
apps are an appropriate medium
Miscellaneous Ideas
getting attention
e.g. modern artwork titled car of the future with seat warmers that don't turn off commenting on how things will get hotter if we keep using cars
sabotaging car usage, e.g. raising fuel prices
element of surprise and fun- random themed carrages and busses- e.g. ocean themed where the hand holds are shaped like dangling fish and the poles are dressed like seaweed