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Societal expectations regarding masculinity (IO) Society's…

- - - - Delilah in the Old Testament, is the central figure of Samson's last love story. She was a Philistine who was bribed to entrap Samson, coaxed him into revealing that the secret of his strength was his long hair. She took advantage of his confidence to betray him to his enemies
        
        Delilah was seen as a traitor. But in this story, Delilah does it to save Samson from becoming a brutish and masculine man. She is not a prostitute who betrayed him for money.
      - This text attempts to subvert gender norms and show the detriments of what hyper masculinity can do, whilst focusing on traditional feminity as a larger strength than physical strength.
    - - Symbolism - scissors
      - rhetorical question
      - internal rhyme
      - repetition
      - anachronism
      - ceasura
      - alliteration
- - - - Men's Health, published by Hearst, is the world's largest men's magazine brand, with 35 editions in 59 countries It is also the best-selling men's magazine on US newsstands
      - Focused on fitness, weight loss, nutrition and health
      - collection (representing men's health so men might view this only as healthy and not other physiques) so continuously reinforced
    - - Aldo Kane is a world-record-setting adventurer, explorer, author and TV presenter. He is a former Royal Marines Commando Sniper
    - - text constructs an aspirational 'male ideal' familiar to contemporary readers
      - advertising strategies intended to draw the attention of men in 'western' capitalist societies
      - problem - solution logic
  - - - middle-aged men with phrases such as 'build muscle in middle age' and 'bald truth about hair loss'
    - - synthetic personalisation, use of numbers, brevity and elision
    - - persuade readers of the desirability of a strong, muscled physique which can be attained, even in middle age, quite straightforwardly, through buying and reading the magazine
    - - visual representation of the male ideal
        
        Aldo Kane is the first element readers will consciously notice
        
        shirtless man with a hairy chest, muscled abs and arms, beard
        
        staring at the reader creates synthetic personalisation in the visual mode. appears to be serious and determined, posture appears steady, connoting a sense of seriousness and toughness
- - - - But this further enforces the societal expectation that in order to truly be respected or fit into the stereotypical male ideal, they must appear to be strong, perhaps both physically and emotionally
        
        The reader may feel discouraged to be emotionally vulnerable and feel the need to continuously and exhaustively exercise in order to obtain an unrealistic body