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Branding building for Vietnam tourism industry reality and solutions -…
Branding building for Vietnam tourism industry reality and solutions
RESEARCH RESULTS AND DISCUSSIONS :star:
Development orientation
The need to build a brand for Vietnam tourism industry
THEOREOTICAL FRAMEWORK :star:
Tourism brand conception
a process of building and identifying the uniquenesses, combining different factors of a tourist destination
Aiming to take a clear position in tourists' minds
National tourism branding
State viewpoint: building a national brand is an effort of the whole society
Content
Access the status of national tourism
Identify the vision and goals of national tourism
Segmentation and identify target market
Building and positioning the national tourism brand
Organization of marketing management for national tourism brands
Manage and control implentation
General perception
Building tourism brand helps countries to be known and associated with positive associations
INTRODUCTION :star:
Core of tourism branding
The intentional tranmission of a distinct identity into an image in visitor's mind
Role of tourism
Boosting the economy
Development of national brand, national tourist brand
Promoting peace, international relations
Building tourism branding
Asserting a competitive position on the global market
CONCLUSION AND RECOMMENDATION :star:
For tourism businesses
Promote tourism marketing and promotion
Selecting slogans and symbols for Vietnam
Reflection of outstanding image in tourists' eyes
Having a well-planned plan: evaluate and build tourism products
using both traditional and new promotion means to advertise national image
exploiting the inherent culture, combine natural landscapes and architectural works
For state management agencies
Establishing more national tourism representative offices
Promoting trade exchanges and VN tourism brand
Responsibility of both government and citizens through gestures, attitudes
For the General Department of Tourism
Participating more in international tourism fairs, conferences, seminars
Working closely with VN Airlines
Open direct flights
The opportunity for international guests to Vietnam for exploring Vietnam's market