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STRATEGIC MARKETING - Coggle Diagram
STRATEGIC MARKETING
the customer as consumer
consumer needs and wants
dissatisfaction of needs
product is evaluated and performance determined
purchase decision process
influencing factors
external variables
internal variables
their stages are
felt need
need before purchase
purchase decision
main focal point of the company
marketing
past, present and future
components of marketing
objectives
marketing field
clients' needs are catered for
seek the satisfaction of consumer needs
product
distribution channel
price
promotion
marketing are marketing and distribution techniques
the client
the customer and the 4 P
are very important and are linked to each other
product
price
square
promotion
the sales force
prospecting
distribution
communication
sales
services
positioning
the way customers define a product
demand and supply function
quantity-price relationship
Sale promotion
concept
publicize the products directly and personally
merchandising
make the products available to the customer
product display
conditioned by
degree of need
size and weight
interaction
techniques
price promotion
discount
coupons
Turistic marketing
tourism promotion and advertising
persuasive information is conveyed
features
intangibility
tangibility
expiration
process and phases
contact seller buyer
supply of goods
distribution
the market
analysis
potential market
made up of all market entities
target market
segment the market by product
Target market
segmented by potential market
geographic market
market research
syst, inf. variables- intervening
international
national
regional
wholesale trade