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HOTEL MARKETING, the hotel industry - product and service - Coggle Diagram
HOTEL MARKETING
origin analysis
travel as products
traveling is an activity that has been carried out for many years
market planning
market principles
market research and analysis
determination, administration and decision
media, advertising and public relations
the media are those used to promote destinations
advertising- promotion strategy
public relations- manages the management of the company
intermediary
distribution channel
the market place is studied
set of demands for a product or service
market segmentation
sales preparation
determine sales statuses
customer pre-qualification
determination of strategies
designs and presentations
require a multidisciplinary effort
self image
safety
need for change and adventure
strategies are developed to gather information about the client's thoughts and needs
factors influencing sales volume
conditions within the company
conditions within the industry
conditions in customers' industry
socioeconomic factors
realization of sales
interview and sales closing
phone sales
packages and offers
home sale
way to increase sales
part of the services offered by hotels
there should be no room for misunderstandings, especially when it comes to phone service
forms of sale and closing of sale
the hotel industry - product and service
the added value in the service
wealth production
always invest in tourist areas that benefit the community in general
is everything that is attached to the service or product
one of the hotel strategies is the quality of service and customer service