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Content Ideas, Q: What did you do before Datature?
Working for another…
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Q: What did you do before Datature?
- Working for another machine learning company
- Discovered inefficacies in model developments (uncovering problems while working for another company)
- There are a lot of CEOs there who couldn't really get funded on a team because they just couldn't find a skill or technical co-founder to do some of these models.
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Q: Tell me more about yourself and your startup
-Engineering background and engineering related jobs, as well as non-engineering related jobs
-Discovered problems regarding the domains he worked in
-Helped to solve the problems of other companies
-Abandoned first project: predictive maintenance
-Problems of integrating software systems which were used by their customers. that was the main problem for them as well as other companies -> pivoted to what they do now :
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Q: Advices for startups
-Start with customers first, define market before developing product
-Don't build a product just because it's "cool"; fails to connect with the broader community
-Solution may not be easy to use for customers too--have to speak to them to find out their problems
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Q: What are some of the challenges of building a startup
- Went a long way to prove that no code tools are just as powerful as traditional code
- Have to convince RR, LTA and other big companies etc.
- Have to get different teams at the start (customer acquisition)
- Also have to convince govt-linked companies that value concrete data: prove that their solution works before they can get paid--> offer free POCs/ spend more manhours
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Q: What inspired you to start Datature?
- Knowledge and implementation gap
- Big companies don't have ML team but projects need these
- They tend to look for outside solutions but these are not customizable
- Have to spend time to learn a new coding language
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Q: What is the future of no code tech?
-Paradigm of no code being sub-par to traditional coding still holds--people think it's not good enough
-Future is bright but also depends on the pioneers and adopters pushing the movement
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Q: What inspired you to start Makini
- Probelm: if they grow the company, half of the staff would be integration engineers which doesnt make sense. they were
- Lucky that his co founder had API experience
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Q:Tools to recommend?
-Important to automate workflow
-Have to trust the no code movement in other areas (tools)
-Zapier, Airtable instead of coding own pipeline
-Labelbox, Roboflow that help with model building
-ML people need to learn to use databases
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Q: Lead generation and email marketing process
-As a small team, need to "get out of your job", delegate/ automate it to do smt more
-In b2b Linkedin is a great source for lead gens, also through sales navigator
-Build different lists of leads focus on different types of companies or person.
-Process: create a lead list on sales navigator, write content for email and linkedin
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Q: Automation tools to recommend
-Notion, Airtable, Slack, Zapier
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Q: What do you do in your free time
-Reading about new cases of what customers do, problems, about startups, how to be a better leader things related to work
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Q: When is it the right time for companies to start their marketing strategies?
- When they know who is the customer, ideally how to sell to them, go talk to them do it from day 1 get more context. have to try to figure out who is your ideal market and adjust accordingly.
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