Please enable JavaScript.
Coggle requires JavaScript to display documents.
CI Function - Coggle Diagram
CI Function
Communications
Email Alert
Slack/Chat alerts
Competitive Email newsletter
Wiki/Intranet
In-person meetings
CRM
Sales Enablement Platform
CI Platform
Best sources
Competitor Web site
Support threads & reviews
News Mentions
Blog & content
Social Media
Internal Intelligence
Deliverables
Battle Cards
Competitor Profiles
Sales Enablement & training materials
Product sheets
Competitive Landscape snapshot
Executive Dashboard
Goals
Win Deals
Improve marketing positioning
Optimize product roadmap
Retain customers
Inform long term business strategy
Monitoring Competitors
Organize competitive landscape
Setup competitive intelligence automation
Monitor, Investigate & Analuze
Take actions
Examples
Positioning Messaging changes
Pricing/Packacing changes
Leadership changes
News Coverage
Web site A/B test
Customer Reviews
Employee Reviews
Job posting
Customer Logo changes
Content Update
Stakeholders
Marketing
Sales
Product Teams
Executives
Competitive Insights for stakeholders
Product Marketing Insights
Positioning Change
Pricing & Packaging
Services & Customer support
Customer Update
Product Insights
Feature Update & removal
Third party reviews
Marketing Insights
Blog, Content & SEO
Event Updates
Social Update
Campaigns
News Mention, Press release, awards
Business Insights
Partner Updates
Funding & M&A Activity
Executive Team change
Sales Enablement
Types of SE
External use
Sales Materials
Case studies & Customer centric content
Thought leadership content
Product Deep Dive content
Post sales materials
Email Template
Third party industry research
Internal Use
Battle cards
Sales Training
Sales Scripts
Pricing Calculator/Comparisons
Win/Loss data