Third-generation 2016 – current: Korean art, culture, language, cosmetics, goods and services, Korean food, and fashion, spread worldwide, especially in Muslim countries.K-pop groups BTS, Black pink, Twice, EXO, Astro and Stray kids etc. gained the spotlight at the international level.
BTS has made a significant impact in promoting Korean music, food, and cultural interest. Several fans are now learning the Korean language and becoming more interested in Korean cuisine including from Pakistan and India.
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