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Email VS Social Media - Coggle Diagram
Email VS Social Media
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Ben and Jerrys story
“Developing friendship and a relationship is key for us and social media is the best place for that,” Vicky Willis Ben and Gerrys Senior Brand manager ( Marketing week)
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Prompted a lot of criticism that they would alienate older users who were more active on Email than social media.
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StatsShare of ecommerce traffic by source that originated from each traffic source in 2020- Organic social 2%. Email 4.7% PAid Social 4.9%
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Cuple this with the fact that we know email generates a lot of activity you cant trakck on PAid search, Organic Search and direct and its clearly the 100LB gorilla in the ring.
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