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Chapter 4 - Coggle Diagram
Chapter 4
Marketing Information
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Assessing needs
MIS provides
information to the companys marketing and other managers and external partners such as suppliers, resellers, and marketing service agencies.
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Developing
Sources of information
2)Marketing intelligence
is the systematic collection and analysis of publicly available information about consumers, competitors and developments in the marketplace.
3)Marketing research
is the systematic design, collection, analysis, and reporting of data relevant to a specific
marketing situation facing an organization.
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1)Internal databases
are electronic collections of consumer and market information obtained from data sources within the company network.
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Customer Insights
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Not derived from more information but better information and more effective use of existing information.
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