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TATA AIA - Coggle Diagram
TATA AIA
Client
DBS - case study
Life ins is complected
Story will too long. Customer will drop off
Buy online & other for SEO
80% business is on Term plan
Can't take only UX. Business goal is important
Current version works better in Mobile
Entire journey have to Rethink
Riders are more. IRA has rules
27 pages in user journey
Client like company in SG
Mahesh
HFI branch - team
Partner worked in NID SG
no full stack designer
saying, our analysis
Proposing Life Goals
Need data for design decision