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Targeted Advertisement - Coggle Diagram
Targeted Advertisement
Where are they seen?
Online websites
Shopping websites
Articles
Online news sites
Social Media sites
Instagram
Snapchat
Twitter
Youtube
Facebook
Television
Types of targeted advertising
Behavioral targeting
on-site and purchasing behavior
Device targeting
according to the device being used
Demographic targeting
age, gender, salary, nationality, etc.
Geographic targeting
the potential buyer’s location
Time targeting
when users show the highest online activity
What is used to track Data?
HTTP cookies
Browser cookie
Internet cookie
Used to record a user's browsing activity
Web cookie
Data mining
Simplifying and grouping large sets of data
Click-through rate
The ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement
Examples of brands who use targeted advertisement
Tesco
Lidl
Sephora
Aldi
Amazon
