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[TP2] TP Progress Report 2 – Internal Assessment of the Firm, Group2 …
[TP2] TP Progress Report 2
– Internal Assessment of the Firm
Value Chain Analysis
Outbound
Logistics
mobile
tablet
TV
Marketing
&Sales
no ads
star rating
One month for free
Operations
Cloud architecture
CDN
After Sales Service
Customization
Call center
Inbound
Logistics
Content supplier
Original production
Organizational structure and history
Functional Units
CEO, Legal, Talent, Finance, Product, Content, and Communications
this structure is flat enough to respond the rapid changing entertainment industry
Geographical Units
International streaming segment
grow their international member base
Domestic DVD segment
the number of memberships to their DVD-by-mail offering is declining
Domestic streaming segment
Business Units
Original programming
produced their own TV series and movies
other content
acquired licenses
Netflix dynamic capability
Netflix have four Dynamic capabilities
Netflix employ AI that example,the AI tool gave the idea of producing new content of some old flims,and let Netflix realized that several people were still watching the old flims,this AI concept contributes to a competitive advantages for Netflix
Netflix offers the option of getting a virtual private network to access content from different area and developed content in several languages,these two way in order to satisify customer preerences and desires
Netflix has done as it reinvented itself again and again,, from online DVD rental, to Internet TV service, to TV and film concept developer, producer and distributor in one,Netflix continuous push the limits
As customers preference changing,Netflix extending to reality show (unscripted content),it could be to attracting a new audience and reduce content costs
Key Resources
Key Activities
streaming services
Original works
Tangible assets
Cash and cash equivalents
Cash cost
The acquisition, licensing and production of content, streaming delivery, marketing programs and personnel-related costs
Compared to licensed content, investments in original content
( Netflix produce and own) require more cash advances
Intangible assets
Technology and development
Expenses consist of
Payroll expenses for technology personnel
Computer hardware and software
Testing
Maintaining
Modifying user interface
Recommendations, merchandising and streaming delivery technology
The increase in 2020 as compared to 2019 was 18%
$254 million increase in personnel-related costs
Compensation for existing employees
Growth headcount
Increase in production activity
Continued improvements in streaming service
SCA
Rare
Data Analysis and Personal Recommendation
Their algorithms value personal experience
Inimitable
Streaming Service
Monthly rent,recommendation system,independent productionand delivery center
Valuable
The Netflix Brand
Use their brand name to maintain enterprise height
Non-substitutable
Social Media
Like twitter and instagram
Core Competencies of Netflix
Technological Innovation
The key competencies that support the fast growth of the platform is its focus on technological innovation.
Brand Equity
Through a higher focus on user experience, the company achieved higher credibility and reliability, resulting in strengthening brand equity over time.
Large user base
It has achieved a sustainable competitive advantage which will grow stronger as the company produces more localized content to engage users worldwide in various regions.
Global presence
Netflix streams its movies and shows worldwide in 190 regions.
Product Mix
The company has focused on developing its own original content that stands out from the content available on the other platforms.
User experience
It has also continued to improve the user experienced through the use of algorithms. The company makes its content available around the globe using cloud technology. It ensures a seamless user experience and higher user satisfaction.
HR Management
its focus is also on maximizing employee satisfaction through training, performance management, and a better work life balance. Overall, the company has been able to gain higher loyalty from its employees while also ensuring that they find faster career growth and success.
Complementary Assets of Netflix
provide alternative distribution channels, such as mobile devices, game consoles, and connected TVs.
Key Partners of Netflix
media producers and TV networks
consumer electronic producers
investors and regulators
Group2
Team members
阮皓瑄 Nancy
陳睿瑩 Irene
Leader/陳仟容 Karen
周芷萱 Susan
李咨頤 Dorothy
楊怡雯 Wendy
廖柔嘉 Judy
