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Social Marketing - Coggle Diagram
Social Marketing
influence target audience
improving health
preventing injuries
protecting the environment
contributing to the community
changing more than a behaviour
addressing miscoceptions
attidues
challenging group think
prejudices
beliefs
educating
creating new knowledge
benefiting individual+society
IS NOT SOCIAL MEDIA
IS NOT SOCIAL MEDIA MARKETING
but advertising/social media may be used as a form of communication
ETHICS AND MARKETING BLOCK 2
CRITICISM OF MARKETING
social marketers
marketing could have undesirable outcomes for society
reconstructionists
a radical rethink of marketing's core tenets was needed
apologist
marketing as economic value to society
Economic criticisms
cost of marketing operations.
social criticism
marketing processes and the direct and
indirect effects of marketing on people’s lives.
rampant materialism and extravagance, pollution
ETHICAL CONFLICT IN MARKETING (ethic in marketing is often questioned)
temptation to consume gives people the opportunity to be
virtuous by resisting it.
what consumers want could be not good for them, foe society as a whole for the envinoment
#
NEED
WANT
CONFLICTING PRESSURS ON MARKETERS
Attempt to satisfy: society, individual & group
marketing ethis require that marketers
avoid discorder in society
respect law & regulations
ensure sustainability
stakeholders perspective to identify interests
PRIMARY
Shareholders
Employees
Customers
Suppliers
Managers
INDIRECT
Competitors
Business Media
Government
Consumers of product category
Local community
SECONDARY
International regulators
Consumer advocates
Public-interest groups
All business
Media in general
All consumers
THE INNER RING INFLUENCE MARKETER'S ETHICAL
personal value, personal goals, stemming from childhood etc.
marketers pressures from all side
#
reward system, competitors, media etc
