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Location Branding - Coggle Diagram
Location Branding
Planning and Producing concepts
List current design trends and how they would influence your work
produce a mood board which captures the essence and colour palette of the location
document any identity systems, signage, brochures etc... and what it says about the location you have selected
answer key questions and describe as to why you are branding; who is the audience, the brands 'tone of voice etc...'
Use critical and creative thinking techniques to produce possible visual solutions to the problemand explain possible issues that you may encounter
Create 5 logo conceptsusing hand generated technique
Obtain feedback on logo conceptswork from 3 people
Describe how the elements and principles of design contribute to the functionality of and impact of the work
Production / Presentation
Design signage, eg; location and directional in accordance with the rules and regulations of the locationand intellectual property requirement
Discuss and implement any required changes in relation to technical, legal and business requirements in consultation with teacher/stakeholder
Prepare print ready files for all work to be printed and PDFs for screen viewing
Prepare a digital presentation document outlining the project and present to the clas
Research
Unpack assessment
research locations branding and relevant systems
how would the location benefit from the implementations of this project
Rationale/Evaluation