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CHAPTER 4 : SELLING TO CONSUMER ONLINE image - Coggle Diagram
CHAPTER 4 : SELLING TO CONSUMER ONLINE
Web Marketing Strategies
Marketing Mix
Marketing Strategy
Four Ps Of Marketing
Product
Price
Promotion
Place
Market Segmentation On The Web
Web Opportunity
Limitations of physical retail stores
Web stores
Segmentation Using Customer Behavior
Same Person
Behavioral segmentation
Online world single web site design
Usage-based market segmentation
Categories of online behavior patterns
Characteristics of five stages
Commitment
Seperation
Life-cycle segmentation
