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TDW MARINE, SU1 2021, Werks-team for promotion, Offer a Membership…

- - - - TDW should educate captains on efficient ways in which they are mind full of climate change as they operate the ships or yachts Mokaya
        
        TDW could educate captains on minor maintenance services which could build loyalty as well a way to last the different type of engines: Caterpillar, MTU,MAN, Cummins Volvo Penta Mokaya
- - - - Donate money to fundraiser events to increase brand visibility (Melissa)
        
        Have frequent follow-ups with customers after a service to see if there is any room for improvement
        (Melissa)
        
        Instead of them paying $12000 all at once, it can be customized where there is an auto draft of $1000 per month. It could be easier to explain $1000 per month than the $ 12000 all at once.(Mokaya)
        
        Or you can inversely change the thinking of your customers. Instead of charging them slightly less, you can charge them somewhat more expensively and explain how your services are customized. (Mokaya)
        
        The use of advertised reference price promotions, such as “regularly $119.99, sale price $39.99,” is ubiquitous in the marketplace. Thirty years of research supports the conclusion that advertised reference prices (e.g., $119.99) exert an influence on consumers' responses to offer prices (e.g., $39.99) via their assimilative influence on consumers' internal reference prices(https://doi.org/10.1086/674059) try using 11,999.00 instead of 12000.00 (Mokaya)
        
        Go after your competitor customers and listen to them on reasons why they have sought your rivalry competitors. After that, tailor your services in ways they have requested, and then go above their expected performance and lastly communicate to them what you have done and ask for their business. (Mokaya)
    - - Partner and offer a special link commission to YouTube super yacht channels. Create a 30 second pitch for these channels to properly promote TDW Marine (Peter)
    - - Add all owners bios to website highlighting professional experience in the field, interests, and mutual ownership. (Peter)
        
        Sponsor local charity events such as beach clean-ups and restoration projects.
        https://www.eventbrite.com/e/miami-beach-clean-up-tickets-147717024597?aff=ebdssbdestsearch https://www.eventbrite.com/e/dune-restoration-with-surfrider-foundation-tickets-153814494293?aff=ebdssbdestsearch (Peter)
        
        Facebook, Twitter, and Linkedin icons on website don't lead anywhere. Link them or if you don't want them leading anywhere delete them. (Peter)
        
        If only one person manages the admin email account add name instead to make it more personalized. (Peter)
        
        Add more customer testimonials to website if you have. (Peter)
        
        Create professional brand ambassadors only on LinkedIn who push to connect with C suite business leaders and their significant others specifically in the Miami and Fort Lauderdale areas. Also use targeted ads on LinkedIn to market to them. (Peter)
    - - Customers would only receive the discount if they successfully get another customer to sign up (Sabrina)
    - - In his speech to the class, John mentioned that if he could talk to potential members for 30 mins, he would be able to convince them to sign up for a membership. Well, why don't they hire a whole team of "Johns" who could reach out to known super yacht owners? I suggest hiring a team of sales consultants who's primary job is to actively reach out to potential customers, via cold calls, email, social media. (Sabrina)
        
        TDW could hire field sales agents to try to go on board at the marina and talk to captains (Kaitlin)
    - - Add more information to the website about the company. Has a lot of illustrations, but more information in the about us tab so that consumers can better understand the concept (Kaitlin)
      - Really focus on marketing efforts at large attendance boat shows. Is it possible to have more people market the product? Is it possible to do a demonstration? (kaitlin)
      - Offer incentives to consumers for referrals (one free maintenance check, or maybe a percentage off annual membership) (Kaitlin)
      - Create a monthly newsletter/ update for existing members to see. This will keep company top of mind for consumers to promote word of mouth. (Kaitlin)
      - Host event or dinner for local boat owners or the owners that information has already been acquired about and invite current consumers (Kaitlin)
      - Offer one time servicing for boats that maybe have accounts with other companies and then have the staff member who works on the boat explain membership and offer incentives (Kaitlin)
      - Send John to advertise at boat shows that happen in locations not as local, try and build a network elsewhere because everyone will be in south Florida eventually (Kaitlin)
      - Offer incentive to marina to advertise TDW- I know John said they do not currently do a great job at advertising the free check up currently for new members (Kaitlin)
      - Network with captains on linkedin and at LMC. have sales agents there at all business hours (Kaitlin)
      - more testimonials on website (Kaitlin)
    - - Use gala from LMC to network with new clients (Kaitlin)
- - - - Build. A. Cohesive. Instagram. I know it sounds silly, but this is a great and personable way for people to not only get to know the brand but it could also increase customer trust by getting to know the team members, their areas of expertise and experience through real life story telling photo sharing and process exposure.lisa