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PROS CONS - Coggle Diagram
PROS CONS
PROS
Companies can understand
customers' needs easily
Gain wide range of customers
/generations of customers
Easy communication without
meeting or going somewhere
Customers can get the info they want
Low cost
Can get feedback
Can develop RELATIONSHIPS
CONS
Anonymity
Customers not responsible for their comments
Private information can be leaked
Can lead to criticism
Companies can be compared
Behaviors - such as sincerity
Reply time
Company reps say something wrong
Flaming
Wrong information can circulate easily
Permanence of information
Direct negative comments