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Feasibility Study - Coggle Diagram
Feasibility Study
Market
Market Size
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Factor that can be used:
Population of the target market,
Number of houses in the target market,
Competitors’ sales
Competitors
Competitors refer to other businesses that provide similar, substitute or alternative product/service to the same market segment.
Customers
individuals and households, business organizations local as well as international and government organizations that buy product and services for consumption.
Market Share
the portion of the market that the business can control after taking into
consideration market demand and the competitors’ position in the same market
Product/service
product is anything that can be offered to a market for attention, acqusition, use, or consumption that might satisfy a need or want
service is activity or benefit that one party can offer to another that is essentially intangible and does not result in the ownership of anything
Technical
Materials
identify the types,
quantity, and quality of raw materials required.
ist of suppliers for the raw materials needs.
Cost of the raw material.
Technical Manpower
-to identify the technical workers required in producing the product/service.
- have the appropriate skills and qualifications in line with the requirement of the venture.
-determine the number of technical workers (full and part time) needed to support the production level.
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Organisational
Management Team
group of individuals responsible to bring a product/service idea to market
evaluate the prowess or ability of its management team identify the types of positions needed
Compensation
the monetary and non-monetary rewards in various form of pay which
include salary, wages, sales commission, allowances, bonus, EPF and SOCSO contributions.
Organizational structure
responsibilities for
each job position and the relationship among those
positions.
Technopreneurs must form the right organizational structure in order to facilitate the accomplishment of the organization goals and missions.
Supporting services
the assistance and services given by private agencies and government.
identify the appropriate types of supporting services to launch the intended
product/service.
The availability of these services such as attorney or professional public accountant will definitely assist in bringing the product/service successfully to the market.
Financial
Financial Sources
External financing - to funds that are available from
external sources such as loans from financial institutions,
Internal financing - to the funds provided by family, friends,
partners or shareholders.
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