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Product Strategy - Coggle Diagram
Product Strategy
New Product Development
Idea Generation
Idea Screening
Concept Development Testing
Marketing Strategy Development
Business Analysis
Product Development
Test Marketing
Commercialisation
Goods and Services Decisions
Attributes
Quality
Features
Style and Design
Branding
Packaging
Protection
Distinction
Association
Convenience
Transportatin
Labelling
Support
Product Life Cycle (PLC)
Development Stage
Introduction Stage
Growth Stage
Maturity Stage
Decline Stage
Consumer Product
Convenience Product
Shopping Product
Speciality Product
Unsought Product
Brand Strategy
Name
Sponsorship
Positioning
Development
Levels of a Product
Core Product
Actual Product
Augmented Product
Industrial Product
Material and Parts
Capital Items
Supplies and Services
Services
Characteristics (4)
Intangibility
Inseperability
Perishability
Variability