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Market Segmentation and Targeting - Coggle Diagram
Market Segmentation and Targeting
Segmenting Consumer Markets
Geogrpahic
Population Density
Climate
Population Size
Demogrpahic
Age
Education
Religion
Income
Family Life Cycle
Psychographic
Lifestyle
Personality
Social Class
Behavioural
User Status
Usage
Benefits
Occasion
Loyalty Status
Segmenting Business Markets
Behavioural
Geographic
Demogrpahic
Company Size
Type of Industry
DMU
Purchase Criteria
Segmenting International Markets
Market Targeting
Evaluating
Attractivness
Market Target Strategies
Undifferentiatied
Differentiated
Concentrated
Micromarketing
Local
Individual
Differentiation and Positioning
Differentiation
Image
People
Services
Product
Channel
Positioning
Map
Strategies