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Building Long Term Success - Coggle Diagram
Building Long Term Success
Operational risk and resilience
assess the risks
impact
cost
Likelihood
frequency
Hazards
Human error
supply
Mitigation
Erickson model
Measuring success
Key market measures
Other measures of marketing success
Brand equity
customer equity
multiple measures
Internal Marketing
Benefits
role and impact of staff
internal marketing communication
critical service interactions
unfair customers
types of customers
Identify leadership
Leadership as :
person
result
position
purpose
process
Followership
Politics of business and management
political context
managing political context
changing environment
Millenials
risks
red and blue companies
Teleworkinghealthier offices
myth from working at home
super desks
Voice
how can workers best be heard
trade unions
why voice matters
Importance of quality
business sustainability
management
cost
assurance
systems
tools
histogram
control chart
scatter diagram
critical service diagrams
unfair customers
types of employees
Crisis management
what constitues a crisis
external
internal
sabotage
managing the crisis and issues
Relationship marketing
defining
benefits
customer loyalty
value and satisfaction
commitment
trust
service dominant logic
transactional versus relational strategies