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Online Presence and Portfolio - Coggle Diagram
Online Presence and Portfolio
My Target Audience
Feminists - due to feminist lyrical content in my style
People who listen to indie/alternative rock music due to musical content of my songs
People who have experienced mental illness/ alcohol addiction due to lyrical content reflecting these issues
People ged 16 - 24 - This is the largest age group which listen to indie/ alternative rock
Engagement Strategies
Name The Song TikToks .
The Survivors Trust Livestream
Videos of me covering songs in an alternative style
Videos of me performing my original songs
Relevant hashtags.
Instagram stories sharing feminist news with links to petitions/ events ect
Instagram stories asking followers for their opinion on subjects relevant to my branding
Using instagram to promote specific posts
My creative narrative
Alternative rock/ indie artist
Branding words: 'moody', 'feminist', 'troubled', 'alternative'
Persona - Moody, honest and passionate - mostly wear black, serious facial expressions in pictures, passionate about charities, feminism and music.
Inspired by Arctic Monkeys, The Last Shaddow Puppets, Pink Floyd, Amy Winehouse
My story - I have struggled with alcohol dependency and mental health issue as a teen. I've had difficult and controlling relationships and grown up around misogyny, (Chertkow and Feehan, 2019)
How can my Online Presence meet my target audiences needs?
The Survivors Trust live stream - shows my 'Feminist' target audience my values and provides a way for the m to get involved (buy tickets, donate)
Relevant Hashtags e.g. 'feminism', 'alternative music' on posts with feminist content or alternative music content attracts my target audience and provides content to meet their needs
Videos of original songs allows my followers to build a relationship with my music
Videos of me covering songs in an alternative style appeals to my target audience and allows them to get to know my musical style.
Name the song Tiktoks allows followers to be a part of my songwriting by suggesting Titles to my songs. Also allows them to build a personal relationship with my songs
Sharing feminist news allows my target audience - 'feminists' to stay up to date with feminist news and gives them an opportunity to be a part of events/ petitions
Asking my followers for their opinion allows me to meet their needs directly and shows fans i care about their oppinions
Promoting specific posts on instagram allows me to attract gatekeepers and my target audience in order to meet their needs on my instagram page
Platforms my target audience use
Instagram
31.4% 25-34 year olds (Tankovska, 2021)
Can use hashtags to attract alternative music fans and feminists, (Zote, 2020)
Facebook
25.6% 25-34 year olds, (Tankovska,2021)
Creating events for shows, (Eventbrite, 2018)
Tiktok
26% 18 - 24 year olds, (Socialfilms.co.uk, 2021)
Can help alternative/ indie artists gain listens, (Alternative Press, 2020)
Youtube
Second most popular social media site, (Socialfilms.co.uk, 2021)
44% 25-44 year olds ,(Socialfilms.co.uk, 2021)
Calls to action
Name the song TikTok calls fans to comment and interact with my posts
Sharing pre-save links with my release announcements to encourage followers to pre- save my music
including links to my youtube channel when posting short videos on instagram encourages followers to watch my full cover / original song videos on youtube
Encouraging viewers of my videos to subscribe in my descriptions of youtube videos
Including ticket links in Survivors Trust livestream announcement posts and encouraging followers to donate
Buttons on website encouraging viewers to pre-save my single, donate to The Survivors Trust, Subscribe to my YouTube Channel and subscribe to my mailing list
Including Link tree in my bios for social medias encouraging viewers to look interact with my socials, website, and pre-save my single