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Building Long-Term Success - Coggle Diagram
Building Long-Term Success
Politics of business management
Political games
Political context
main actors
main interests
values
power dynamics
stakeholder analysis
power
interest
Stakeholder image
Political astuteness
personal skills
interpersonal skills
reading people and situations
building alignment and alliances
strategic direction and scanning
Quality
7 quality control tools
histogram
control chart
scatter diagram
pareto chart
checklist/tally
cause and effect diagram
stratification
Quality importance
sustainability
management
cost
quality assurance and control
quality systems
ISO 9000
EFQM
Marketing
Relationship marketing
Benefits
cost effective
provides profit over customer lifetime
Customer loyalty
Customer value and satisfaction
Service dominant logic
Relationship types
seller-maintaned
buyer-maintained
bilateral
classic market
special market
mega relationships
nano relationships
Internal marketing
Benefits
promotes brand identity
enables staff to feedback information and contribute ideas
promotes focus for staff roles
supports relationship building with customers
Communication
line management
internal team
internal project
internal corporate
Employee types
brand champions
brand agnostics
brand saboteurs
brand cynics
Improving performance
judge importance of performance measures to customers
judge performance against customers
match performance against characteristics
develop improvement plans
Operational risk and resilience
hazards
impact
likelihood
managing risk
Crisis management
Externally generated crises
Internally generated crises
consumer brand saboteurs
employee brand saboteurs
Measuring success
sales
profit
gross margin
market share
awareness
relative price
number of new products
customer satisfaction/dissatisfaction
distribution/availability
Leadership
Person - who
Result - what
Position - where
Purpose - why
Process - how